Tag Archives: mac

Apple proudly presents: they missed the boat again.

When Tim Cook went quiet after having talked more than enough about the new MacBook Pro with Touch Bar, I felt a nearly forgotten sensation building up in my stomach. I’m too young to have witnessed Steve Jobs’ keynotes in pixelated live streams, but I’ve watched enough replays of those legendary events to recognize this deliberate pause towards the end of the presentation. Or so I thought, because my excitement for “one more thing…” was ripped to pieces seconds later when Mr. Cook shamelessly missed the opportunity and over-emphatically invited the press representatives to get their fingers dirty on the fancy new Touch Bar. Continue reading Apple proudly presents: they missed the boat again.